
This podcast is all about helping emerging cinematographers, photographers, and directors navigate the challenges of building a life and a career behind the lens.
From workflow to personal growth, creative vision to marketing, finances to production—every episode is packed with a wide range of topics to support visual storytellers in their pursuit of building a business and growing a career they are proud of.
MARSHAL CHUPA
Host
Marshal Chupa is a Canadian commercial cinematographer and photographer, specializing in short-form branded and advertising content. With more than a decade of experience behind the lens, he understands the complexities of building a career in the creative industry. As the host of the SHOTLIST Podcast, Marshal connects aspiring creatives with insights from industry professionals, sharing valuable lessons and stories. Recognized as a thought leader and connector, he is expanding his influence through conversations that inspire and elevate the next generation of creative professionals building a career doing what they love.
37. Beyond the Hustle: Filmmaking with Purpose, Balance & Inner Fulfillment
Success in filmmaking isn’t just about the next big gig—it’s about finding fulfillment beyond the hustle. In this episode of Shotlist, I sit down with Jon Bregel, a filmmaker and creative coach who went from directing a Nike commercial with Spike Lee to walking away from his production company in search of something deeper.
Jon’s story is a powerful reminder that chasing external success without internal alignment leads to burnout. We dive into what it really means to build a sustainable creative career, how to recognize when it's time to step back, and why reconnecting with your core values is the key to long-term fulfillment.
36. What They Didn’t Teach You in Film & Photography School: Building a Thriving Career Behind the Lens
Most creatives struggle with building momentum and finding consistent work. As an executive producer and business mentor, Lisa shares a simple yet powerful three-step strategy to help you stay in demand and take control of your career. Alongside host Marshal Chupa, Lisa dives into essential topics like setting measurable goals, creating systems to predict revenue, and confidently pricing your services.
With her extensive experience as a photographer, producer, and executive producer, Lisa knows firsthand the challenges creatives face—and she delivers practical solutions to stand out in a competitive industry.
35. Alex Strohl’s Business Blueprint: 10+ Revenue Streams, 2 Million Followers, and the Value of Knowing Your Worth
In this inspiring episode, Marshal Chupa sits down with Alex Strohl—creative director, filmmaker, and photographer—to explore his journey of building a thriving creative career. Alex shares how he transitioned from photographing for freedom to creating multiple revenue streams, leading the influencer space, and navigating industry shifts like AI and social media changes. From actionable advice on building meaningful client relationships to insights on long-term success strategies, Alex opens up about the reps, mindset, and self-worth required to succeed.
34. Cinematography: Balancing Art, Ego, and Emotional Intelligence
In this episode of the Shotlist Podcast, Marshal sits down with world class cinematographer Anka Malatynska, whose journey behind the lens has spanned over 20 years. From her scrappy beginnings shooting whatever she could get her hands on, to working on acclaimed shows like Monsterland, NCIS, and Rescue: Hi-Surf, Anka shares how perseverance, emotional intelligence, and inner work have shaped her career.
They explore the challenges of navigating set politics, how to stay grounded in the chaos of production, and the power of letting go of ego. Anka also opens up about balancing her creative career with motherhood and how prioritizing mental health has been a game-changer in her life.
This episode is packed with insights for anyone in the film industry—or any creative field—looking to grow both professionally and personally.
33. Breaking Creative Blocks and Staying True to Yourself | Sean Tucker Photographer, Filmmaker, Author
In this episode, Marshal interviews photographer, filmmaker, and author Sean Tucker, exploring creative blocks, authenticity, and balancing commercial work with personal passion. Sean shares insights on building discipline, staying true to your vision, and finding direction in the creative journey. They discuss practical ways to handle introversion in a career that often requires extroverted skills, as well as strategies for dealing with perfectionism, social media validation, and envy.
32. Jakob Owens | Director / Entrepreneur | Building a Personal Brand and Multiple Income Streams as a Filmmaker
In this episode, Marshal chats with filmmaker and entrepreneur Jakob Owens about building a seven-figure brand / business and transforming his career from day-rate gigs to multiple income streams. Jakob shares insights on the importance of a solid business partner, balancing life and work, and creating a thriving creative career. Tune in for his advice on overcoming challenges and tips for aspiring filmmakers.
31. David duChemin | Photographer / Author | Getting Sh*t Done and Creating a Career you Love
In this episode, Marshal sits down with renowned photographer and author David duChemin to explore the art of productivity and focus. Together, they unpack the importance of identifying your "big rocks"—the essential priorities that drive your creative life—and how to use your calendar as a powerful tool for achieving your dream goals. David also shares insights on navigating distractions and staying on track when life throws inevitable curveballs. This conversation is packed with actionable advice for anyone looking to get more done and stay aligned with their purpose.
30. Heather Mosher | Documentary Filmmaker
In this episode, Marshal sits down with Heather Mosher, a seasoned documentary filmmaker who has produced and sold films internationally to major companies like the CDC, Red Bull TV, and Air Canada. Heather delves into her unique experiences, including filming Olympic rock climbers, offering listeners an exclusive peek into her creative process. They explore the critical role of a compelling logline in securing funding and discuss why prioritizing mental health is crucial for filmmakers—so much so that Heather even suggests budgeting for a therapist. With heartfelt vulnerability and a deep passion for her craft, Heather provides invaluable insights on sustaining a long-term career in the industry.
29. Tucker Anderson | DP | Founder of Element Filters
In this episode, Marshal speaks with Tucker Anderson, Cinematographer and Founder of Element Filters. Tucker shares his journey from humble beginnings in a small ski town to building a successful film career working in Vancouver and L.A. He reveals his unique approach to networking and landing clients, offers tips for building a portfolio from scratch, and how the pandemic and his search for better ND filters inspired him to create his own company, Element Filters.
28. Ian Coll | Filmmaker / Photographer | The Art of Sales
In this episode, Marshal interviews filmmaker Ian Coll, who shares his journey to breaking the six-figure mark and the significant changes he made in his lead generation process. Ian discusses his approach to discovery calls, follow-up methods, and client proposal strategies, along with handling price objections by understanding the true reasons behind them. He emphasizes the importance of being a problem solver who genuinely cares about clients' issues to stand out in the creative industry, offering valuable tips and strategies to elevate your sales game.
27. Bryan Sheffield | Executive Producer | Pricing & Negotiation
In this episode, Marshal interviews Bryan Sheffield, an Executive Producer at Wonderful Machine with a successful background in photography. Bryan specializes in guiding photographers, both new and seasoned, through complex pricing situations with clients. They explore valuable tips for creating quotes, common pitfalls in contract writing, and how Bryan and Wonderful Machine can assist photographers with pricing and negotiation on their next project. If you're eager to master the art of pricing and negotiation, this episode is a must-listen.
26. Israel Rivera | Director / Photographer / DOP
In this episode, Marshal speaks with Israel Rivera, a photographer, director, and DOP with a rich career spanning back to the film days of the 70s. We'll explore how his love for photography shaped his life, as well as the highs and lows he experienced on his journey, including the struggles of leaving his conventional life and family business behind.
This episode is packed with valuable insights as Israel shares advice on how to start building good relationships, how to deal with feast-or-famine periods in the industry, and the essential skills photographers need to succeed. Tune in to hear Israel's exciting stories about making a life and living behind the camera for more than 20 years.
25. Taylor Burk | Outdoor Adventure Lifestyle Photographer
In this episode of the Shotlist Podcast, we explore the world of Taylor Burk, an Outdoor Adventure Lifestyle Photographer who has over a decade of dedicated experience in the Photography Industry. We explore his unique path, from being a blue-collar worker to becoming a professional photographer, and how Instagram played an important role in shaping the career of his dreams, now having a multi-six-figure following.
In the podcast, Taylor also shares how he shifted from using Instagram solely to expanding his services which include Commercial Photography, Directing, and Social Media Promotion, among others. Join us in this conversation with Taylor as he shares his humble and caring advice with the next generation of photographers.
24. Blake Jorgenson | Photographer / Director / Producer
In this episode of the Shotlist Podcast, we dive into the world of a seasoned professional, Blake, a Photographer, Director, and Producer. Starting his photography journey in the pre-digital age, Blake recounts his early days of breaking into the industry by getting his first image published in Powder Magazine at just 19. His initial success was just the beginning, setting off a career dedicated to creating still and motion work for many of North America’s leading outdoor, active, and automotive brands.
Throughout the podcast, Blake offers a wealth of advice for both new and established photographers. He shares the critical importance of building trust with clients, the evolution of his business model in today’s digital world, the strategies for introverted photographers to build meaningful industry relationships, and he also walks us through his project bidding process. Let’s dive into this insightful conversation with Blake, and hear about his impressive 25-year journey in the photography business!
23. Guy Fattal | Active Lifestyle and Action Sports Photographer
In this episode, Marshal speaks with Active Lifestyle and Action Sports Photographer Guy Fattal. Guy's lifelong dream was to become a Photographer, and this aspiration led him to win an action sports photography competition despite joining at the eleventh hour and being the youngest contestant.
However, Guy's journey hasn't been without challenges as he shares the sacrifices he made to finance his passion, including working various odd jobs. He also discusses the winning formula on how you can start and build connections as a newcomer. Ultimately, he stresses how important it is to be active in creating personal works that you're truly passionate about to any up-and-coming photographer, videographer, or artist. Make sure to stay tuned until the end to know the exact formula Guy took to kickstart his career — let’s dive in.
22. TAYLOR REID | Director Duo
In this episode, Marshal speaks with director duo Paul Reid and Nick Taylor, owners of Taylor Reid Creative. This dynamic pair boasts an impressive portfolio, having collaborated with renowned brands such as Ford, Subaru, and Air Canada, among others.
This conversation caters to individuals aspiring to enter the film industry and those considering a collaborative business partner. The Paul and Nick provided invaluable insights into their journey, detailing their initial steps, collaborative strategies, and effective networking approaches. Moreover, they shed light on challenges filmmakers face, such as uncertain income streams, and offer advice on balancing passion projects while handling a production company.
Don't miss out on this fun and fruitful conversation with Paul and Nick!
21. Considering a $50K camera purchase? 3 Factors to think about
In this episode, host and cinematographer Marshal Chupa discusses the process of making logical decisions when buying camera equipment for your creative business. Marshal shares some practical advice on understanding logical costs, opportunity costs, and creative costs when buying equipment and discusses different purchasing methods like cash versus leasing. He also talks about his personal experiences about purchasing equipment and how factors like perceived value, professional level, and equipment availability can play an essential role in these decisions.
So if you’re a photographer, cinematographer, or a videographer who is looking to figure out how and when to purchase or upgrade their gear, this episode is for you. Let’s dive in!
20. Matty Manhire | Director / Photographer / XR Wall / Innovator
In this episode, Marshal speaks with the multi-faceted Matty Manhire. Matty is not only a director and photographer, but he is also an innovator and a strong advocate for the innovative XR (extended reality) wall technology.
In this conversation, Matty talks about his fascinating journey from installing mechanical dinosaurs to carving out a successful career as a director and photographer. He shares how his genuine curiosity about others and understanding of the business side of creativity have been key to their success in the creative industry, how the XR wall technology has made the creation of commercials more engaging and thrilling for him, and how establishing authentic relationships in the industry is very important.
So if you are curious about XR wall technology, or if you want to know more about how you can thrive in the creative industry through your authenticity, then this episode is definitely for you. Let’s dive in!
19. Adam Blasberg | Photographer
In this episode, Marshal speaks with photographer, Adam Blasberg. Adam walks us through the ins and outs of managing a thriving creative career while also being a devoted family man and what it takes to build a thriving career amongst all the challenges a freelance career offers.
Throughout this conversation, Adam generously shares his tips on building an impressive portfolio, nurturing client relationships, and discovering one's unique style. He also emphasizes the importance of personal projects, highlighting why they hold as much weight as the paid projects, and revealing how he successfully juggles his career with family commitments.
So, if you are struggling to balance your career, passion, and family, then you will definitely gain valuable insights from this conversation. Let’s dive in!
18. Christina Force | Mentor and Consultant to Photographers
Join Marshal in this captivating episode as he sits down with the brilliant Christina Force, a consultant and mentor to photographers. Get ready to unlock the secrets that distinguish average photographers from the highly successful ones, as Christina shares invaluable insights on essential business practices and mindset shifts.